Latest Episodes
Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)
Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie...
The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)
Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot roots and...
When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)
Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners...
Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc)
Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel...
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How we raised prices without pushback | Rob Merklinger (Influitive)
Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We...
How to deliver value before your customer buys | Kyle Poyar (OpenView Partners)
Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey....