Latest Episodes
Balancing Innovation and Client Needs | Kyle Westra (Maxar Intelligence)
What if changing one simple metric could revolutionize your company's pricing strategy? Marcos is joined by Kyle Westra, Senior Director of Strategic Pricing at...
The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)
Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate...
Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)
Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively? In this episode, I sit...
How the 20 year old startup got their groove back | Steve Hamrell (Call Box)
Ever wonder what it takes to rework the pricing strategy of a seasoned company in the SaaS automotive space? Steve Hamrell from Callbox joins...
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The Dirty Secret of Dynamic Pricing | James Martin (Rally Corp)
Listen in as James Martin Sr., CEO of RallyCorp and an esteemed RevOps coach, joins me to unravel the complexities of tailoring pricing models...
Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)
Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie...