Latest Episodes
When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)
Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners...
Mastering Consistency for Scalable Success | Karan Sood (Rakuten Kobo, Inc)
Imagine navigating the complex terrain of pricing strategies with none other than Karan Sood of Rakuten Kobo, a virtuoso of sales operations. We peel...
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How we raised prices without pushback | Rob Merklinger (Influitive)
Unlock the potential of customer engagement while avoiding the pitfalls of complex pricing models with Rob Merklinger, the CRO and SVP at Influitive. We...
How to deliver value before your customer buys | Kyle Poyar (OpenView Partners)
Today Kyle Poyer, operating partner at OpenView and a former pricing strategist at Simon Kutcher, shares his seasoned perspective on the SaaS pricing journey....
How we tripled our ASP by being proactive with pricing | Rohit Chhabra (W Energy, Omnigo)
Have you ever felt tangled in the web of SaaS pricing strategies, wishing for a guiding light? Well, look no further, because Rohit Chhabra,...
How our low friction model increased growth by 10X | Kirsten Moorefield (Cloverleaf, TEDx Speaker)
How do the wizards of SaaS concoct the perfect pricing and packaging solutions? Marcos Rivera sits down with Kirsten Moorfield, Cloverleaf's co-founder, to uncover...