Latest Episodes

Pricing Fraud with Finesse | Tyler Adams (CertifID)
What if your real estate transaction could be hijacked by cybercriminals in mere seconds? Join me in a discussion with Tyler Adams, co-founder and...

Building Up Your Pricing from Zero to Clio | Min FitzGerald (Clio)
Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading...

How Stripe took a swipe at bundles | Annie Schmidt (Stripe)
Today Marcos welcomes Annie Schmidt, Product Lead at Stripe, who shares her extensive experience balancing product development and pricing, particularly in her current role...

Balancing Innovation and Client Needs | Kyle Westra (Maxar Intelligence)
What if changing one simple metric could revolutionize your company's pricing strategy? Marcos is joined by Kyle Westra, Senior Director of Strategic Pricing at...

The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)
Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate...

Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)
Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively? In this episode, I sit...