Latest Episodes
Building Up Your Pricing from Zero to Clio | Min FitzGerald (Clio)
Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading...
How Stripe took a swipe at bundles | Annie Schmidt (Stripe)
Today Marcos welcomes Annie Schmidt, Product Lead at Stripe, who shares her extensive experience balancing product development and pricing, particularly in her current role...
Balancing Innovation and Client Needs | Kyle Westra (Maxar Intelligence)
What if changing one simple metric could revolutionize your company's pricing strategy? Marcos is joined by Kyle Westra, Senior Director of Strategic Pricing at...
The Intersection of Brand and Pricing | Shannon Deep and Kevan Lee (Bonfire)
Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate...
Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)
Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively? In this episode, I sit...
How the 20 year old startup got their groove back | Steve Hamrell (Call Box)
Ever wonder what it takes to rework the pricing strategy of a seasoned company in the SaaS automotive space? Steve Hamrell from Callbox joins...