Street Pricing with Marcos Rivera

You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell ...more

Latest Episodes

June 25, 2024 00:30:39
Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)

Confessions of a Price Guesser: Essential Tips for Entrepreneurs | Paul 'PJ' Jackson (GTM Coach, Mentor & Entrepreneur)

Do you know what practical steps entrepreneurs can take to set and communicate the value of their services effectively?  In this episode, I sit...

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June 11, 2024 00:29:45
How the 20 year old startup got their groove back | Steve Hamrell (Call Box)

How the 20 year old startup got their groove back | Steve Hamrell (Call Box)

Ever wonder what it takes to rework the pricing strategy of a seasoned company in the SaaS automotive space? Steve Hamrell from Callbox joins...

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May 28, 2024 00:33:13
The Dirty Secret of Dynamic Pricing | James Martin (Rally Corp)

The Dirty Secret of Dynamic Pricing | James Martin (Rally Corp)

Listen in as James Martin Sr., CEO of RallyCorp and an esteemed RevOps coach, joins me to unravel the complexities of tailoring pricing models...

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May 14, 2024 00:35:51
Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)

Why Good Better Best Didn't Work...at First | Katie Wei (Cloudinary)

Today we welcome extraordinary pricing strategist Katie Wei, Director of Pricing Strategy at Cloudinary. Starting from her early days in accounting and software, Katie...

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April 30, 2024 00:35:18
The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)

The Art of the Pivot: Why Freemium Failed | Rob Litterst (HubSpot, Pricing SaaS)

Unlock the secrets to skyrocketing your SaaS business with pricing strategies from none other than Rob Litterst, the pricing prodigy with HubSpot roots and...

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April 16, 2024 00:30:47
When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)

When good bundles go bad (and how to fix them) | Cameron Barragan (Blue Star Innovations)

Ever wondered how the leaders of the software world conjure up pricing strategies that turn pixels into profits? Cameron Barragan of BlueStar Innovation Partners...

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