Today we're diving deep into the realm of SaaS street pricing strategies. We've assembled a powerhouse panel with Aaron, Amit, Emily, and Peter from Pricing I/O, bringing a wealth of knowledge from their combined experience in B2B SaaS consultations. We're unpacking the complex dance of pricing adjustments — the critical choreography of balancing value, features, and customer engagement to drive growth. Our experts will discuss why it's paramount to keep a vigilant eye on usage data to fine-tune offerings and avoid the common trap of overstuffing plans that can stifle potential revenue expansion.
We'll also be talking about the elephant in the room - how too many goodies in starter plans might be cannibalizing your premium options and inadvertently leading to customer churn. But it's not all charts and figures; we blend in evolutionary insights on how AI is reshaping pricing strategies across various industries, signaling a new era of usage-based pricing. And here's a twist – as we wrap up the conversation, our guests will drop their favorite 90s hip-hop tracks to keep it light.
Special Guests:
In this episode:
Welcome to Street Pricing, the only show where proven SaaS (Software as a Service) leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Street Pricing is hosted by Pricing I/O CEO, Coach and sought after slayer of bad pricing, Marcos Rivera. With 20 years of pricing expertise, he has helped price over 200 SaaS products and coached over 100 SaaS CEOs and counting! From the streets of the Bronx to CEO, Marcos wants to take the guesswork out of pricing.
Resources:
How can entrepreneurs unlock exponential growth by understanding and leveraging “discovery-led growth” in their pricing strategies? Today, Street Pricing listeners are treated to Marcos’...
Shannon Deep and Kevan Lee, co-founders of Bonfire, join me to share their journey of shaping brand perception and pricing strategies. Discover the delicate...
Join me for a conversation with Min FitzGerald, the Director of Monetization at Clio, who shares her transformative journey from management consulting to leading...
